Privacy Policy

Last Updated: April 7, 2026

At Babymamamia, we understand that your family’s privacy is as important as their safety. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.babymamamia.com (the “Site”).

1. PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.

Information you provide to us:

  • Order Information: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

  • Personalization Data: For our custom gift bundles, we collect the names or initials you provide for engraving or monogramming.

  • Smart Device Data: If you use our smart parenting integrations, we may process device identifiers and hardware models to ensure app connectivity.

2. HOW WE USE YOUR PERSONAL INFORMATION

We use the Order Information generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this information to:

  • Communicate with you;

  • Screen our orders for potential risk or fraud; and

  • Provide you with information or advertising relating to our products or services based on the preferences you have shared with us.

3. SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above.

  • Shopify: We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

  • Google Analytics: We use Google Analytics to help us understand how our customers use the Site.

  • Compliance with Law: We may also share your Personal Information to comply with applicable laws and regulations, or to protect our rights.

4. CHILDREN’S PRIVACY (COPPA COMPLIANCE)

Babymamamia sells products for children, but we do not knowingly collect personal information directly from children under the age of 13. Our products are intended for purchase by adults. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us immediately to have it deleted.

5. YOUR RIGHTS (US & INTERNATIONAL)

As of January 1, 2026, residents of several U.S. states (including CA, VA, CO, CT, UT, IN, KY, and RI) and the European Union have specific data rights:

  • The Right to Know: You can request a list of the categories of personal data we collect.

  • The Right to Delete: You can request that we delete your personal data.

  • The Right to Opt-Out: You have the right to opt-out of "Targeted Advertising" or the sale of your data.

6. DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

7. CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, or if you would like to make a complaint, please contact us by e-mail at Info@babymamamia.com.